Donald Trump’s campaign has hit the radio.
While other candidates have taken to radio and television ads, even targeted online videos, throughout the summer and fall, the one-time frontrunner has been mostly silent on paid media since announcing his candidacy in June.
The first two spots will air in Iowa, New Hampshire and South Carolina, the first three states on the primary calendar. The $300,000 ad buy focuses on the real estate mogul’s business experience, blasting politicians and his pledge to build a wall on the U.S.-Mexico border.
“It’s time for me to start advertising a little bit,” Trump said while talking to NBC’s Today show Thursday.
Not that he needed it, though. His campaign has been punctuated with headline after headline of his speeches, attacks against Obama and his Republican opponents and sparring matching with reporters and networks. It has also helped him maintain one of the top spots in the polls, though his standing has lost some luster as he has fallen from frontrunner status to second place.
The first ad, which is voiced by a female narrator, states “Donald Trump learned the values of hard work, determination and faith at an early age. He went on to build one of the world’s most iconic brands and companies which employs thousands of people. Donald Trump is running for president because politicians are all talk and no action. They will never make our country great again. It’s time to make America great again. Maybe greater than ever before. Vote Donald Trump for president.”
The second message, voiced by Trump himself is not much different, but focused on Iowans.
“The fact is, I’m going to make the greatest trade deals we’ve ever made in our country. Obamacare is a total disaster. It will be repealed and replaced with something much better. If the people of Iowa vote for me, you’ll never be disappointed. I don’t disappoint people. I produce. Together we’re going to make America great again.”