If Donald Trump keeps at it, there will be little left for consumers to buy. The Republican presidential candidate posted on Twitter Thursday that consumers loyal to his campaign should steer clear of Macy’s, a brand that severed ties with him after he called Mexicans “rapists” in his kick-off speech earlier this year.
— Donald J. Trump (@realDonaldTrump) November 12, 2015
This came just a few days after called for a boycott of Starbucks during a campaign event because the coffee company’s holiday cups did not not have any Christmas imagery and were part of the so-called “war on Christmas.”
“Did you read about Starbucks?” Trump said during a rally in Springfield, Illinois, the day before the fourth GOP debate. “No more ‘Merry Christmas’ at Starbucks. No more. Maybe we should boycott Starbucks.” Trump’s comments ignored the lack of Christmas imagery in any of the previous red cups and the display of an Advent calendar and Christmas blend coffees for sale at the Seattle-based retailer.
Despite Trump’s assertions, Macy’s drop stemmed directly from its beleaguered earnings report. The Ohio-based retailer announced a drop in revenue slightly over 5 percent and opened discussions of resorting to real estate holdings to try and prop up its revenue.
Macy’s said the performance was attributed to unseasonably warm weather this quarter, suggesting the higher temperatures prevented consumers from wanting to buy winter coats and gloves. The company’s flagship stores in places like New York and Chicago are also heavily dependent on tourists, saying that the slowdown in international visitors to the United States has also caused the dip in revenue. The company said, in its decision to drop Trump’s clothing line, that the real estate mogul’s sales were a relatively small part of its business and that dropping the line would not have a significant impact on its overall revenue.
That hasn’t stopped Macy’s from changing their story about why they have dropped the presidential candidate. On July 1, when the company initially announced its decision, the company’s statement said it was because Trump’s statements were not in line with the company’s values.
Then, a month later, Macy’s CEO Terry Lundgren had a different story.
“If Hillary Clinton had a handbag collection, we wouldn’t be carrying that, either,” Lundgren said. “We will not carry any product from any candidate, ever. And we’ve never had this experience, this is a brand-new experience for us, and I hope it will not be something we will have to deal with in the future.”
To date, Trump has called for the boycott or announced his refusal to work with Oreo Cookies, Fox News, Macy’s and Starbucks.